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Tuesday, Jun 17, 2025

Samsung to Close Millions of User Accounts Amid Data Policy Changes

The tech giant announces plans to deactivate inactive accounts, prompting users to take action to retain access.
Samsung Electronics has confirmed that it will start the process of deactivating millions of accounts that have been inactive for an extended period.

This decision is part of the company's updated data management policy aimed at enhancing user privacy and streamlining its services.

As of March 2024, accounts that have not been logged into for a period of more than 12 months will face deactivation.

The company has emphasized that users who wish to keep their accounts active must sign in at least once within this timeframe.

The notification about the impending account closures has been communicated through emails to affected users, alongside notifications within Samsung's various applications and services.

Users are advised to ensure their accounts remain active by logging in before the deactivation date.

Following deactivation, users will lose access to any data and services associated with their Samsung accounts, including cloud storage and linked smart device functionalities.

The policy adjustment comes amid growing scrutiny over user data management practices across the technology sector, with regulations becoming more stringent in many regions, including the European Union.

Samsung’s action is viewed as part of an industry trend towards greater accountability regarding user data security and privacy.

The implications of this policy change could affect millions of users globally, necessitating clear communication and guidance to ensure a smooth transition for those who wish to retain their accounts.

Furthermore, Samsung's proactive measure is aligned with its commitment to comply with international data protection regulations, including the General Data Protection Regulation (GDPR) in Europe, which imposes strict obligations on companies regarding user data consent and retention.

The company has stated that users will be able to recover their accounts within a grace period following deactivation by verifying their identity, although specific details about this process remain to be clarified.

As Samsung navigates these changes, it is expected that a substantial number of users will need to adjust their engagement with the brand’s ecosystem to maintain access to services.

Industry experts are monitoring this development as part of a broader conversation on digital identity, user engagement, and privacy management in an increasingly interconnected world.
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