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Saturday, Jun 27, 2026

European Auto Industry Seeks Adjustments to Green Deal Amidst Decarbonization Efforts

ACEA Calls for Flexible Strategies and Realistic CO2 Targets to Strengthen Competitiveness
Brussels – The European Automobile Manufacturers’ Association (ACEA) has addressed a letter to European Union leaders, with its newly appointed president, Ola Källenius, CEO of Mercedes-Benz, outlining the automotive industry's pressing priorities.

These priorities aim to ensure the sector's future competitiveness while driving efforts towards decarbonization.

As detailed in the letter, Källenius emphasizes that a sustainable and prosperous automobile industry in Europe is vital for economic growth amid intensifying global competition and geopolitical challenges, alongside the complex shift towards zero-emission electric and hydrogen vehicles.

Källenius has delineated three principal areas of focus: establishing a realistic pathway for decarbonizing the automotive industry that is market-oriented rather than punitive; addressing the significant costs associated with meeting the 2025 CO2 emissions target for both cars and vans; and implementing suggestions from the Draghi report to forge a regulatory framework capable of enhancing the competitiveness of European industries.

He further advocates for fostering new global trade approaches to ensure mutually beneficial relations, enabling the European Union to continue reaping the advantages of free and fair trade.

The industry leader asserts that the 'European Green Deal' needs to undergo a 'reality check and realignment' to introduce more flexibility, thereby transforming the automotive sector's decarbonization into a successful and economically viable endeavor.

While the EU automotive industry remains committed to achieving the 2050 climate neutrality goals, Källenius underlines the urgency for immediate EU intervention to mitigate compliance challenges associated with the 2025 CO2 targets for vehicles.

The call for action comes at a critical juncture, as provisional statistics indicate a nearly 6% reduction in new electric car registrations during 2024, according to the ACEA.

The market share for these vehicles has also decreased slightly, now at 13.6%.

This is notably distant from the significant market growth required to meet the EU's rigorous CO2 emissions targets in the forthcoming years.
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